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工商管理硕士专业
发布时间:2017-01-22 16:55:13   
专业介绍
      在这个新经济时代,要赶上经济技术的变化,在竞争中胜出,有效的发展壮大商业,必须丰富管理知识和技能。曼谷大学研究生学院的工商管理硕士泰文专业,目的是培养有管理知识和技能、信息技术、分析各种问题能力、在新时代有竞争力的商业管理人才,以适应当今和未来的竞争。
本专业强调理论和实践的平衡、团队工作的重要性、公司各部门间的协调,让学生在分析问题和执行工作中得到学习和发展。
      硕士专业的学习强调培养学生的世界观,并扩宽知识面。大学意识到到国外考察的重要性,安排了自费到国外成功企业考察的项目。

就业方向:
1.Management in private and public organizations such as marketing manager, production manager, etc.营销经理/产品经理
2.Strategist for global private and public organizations跨国机构策划者

3.Business consultants to Worldwide organizations 跨国机构商业顾问
4.Professional  consultants for approved business plans商业项目顾问
5.Financial  analyst and planners for financial institutions金融分析师和规划师的金融机构
6.Investment  consultants 投资顾问
7.Business researchers 商业研究者
 
学习方案
学生要完成工商管理硕士课程,需要修满不少于42个学分,平均分不低于3.00,学生要选择以下学习方案中的任意一个。
方案一
必修课                                                                             30个学分
论文                                                                               12个学分
                                                                                 共42个学分
方案二
必修课                                                                             30个学分
选修课                                                                              9个学分
独立研究                                                                            3个学分
                                                                                 共42个学分
   选择方案二的学生需要通过知识水平测评的笔试和口试考试。
 
预科课程
PL 101 Introduction to Accounting会计概论
PL 102 Introduction to Business Mathematics商务数学概论
PL 103 Fundamental Statistics for Business Research商务研究统计基础
PL 104 Management管理学
PL 105 Introduction to Telecommunications 电信学概论
PL 107 Fundamentals of Economics经济学基础
 
备注:PL 105课程仅限于学习信息技术及传播方向的学生。
 
课程设置
必修课(30个学分)                                                
每门3个学分,学生须修满30个学分。                                                                                                             
BA 611 Organization Leadership and Human Resource Competencies 组织领导和人力资源管理能力                                                             
BA 612 Financial Management 金融管理学                                                                         
BA 613 Financial and Management Accounting 财务及管理会计                                                                     
BA 614 Marketing Management 市场营销管理                                                                       
BA 615 Operations Management执行管理                                                                           
BA 712 Strategic Management and Business Policy 策略管理和经营政策                                                                 
BA 713 Managerial Economics 管理经济学                                                                         
BA 716 Information Technology for Business Management 工商管理信息技术                                                                           
BA 717 International Business  国际贸易                                                          
BA 718 Applied Research in Business 商业应用研究                                                                       
 
选修课(12个学分)
每门3个学分,选择方案二的学生需要选修4门选修课,12个学分,其中必须包括BA 715独立研究。
 
独立选修课
BA 700 Thesis 论文(12个学分,方案一)
BA 715 Independent Study独立研究(3个学分,方案二)
 
市场营销选修课
MK 712 International Marketing Management  国际市场营销管理                                                                   
MK 717 Consumer Analysis and Market Segmentation消费者分析和分割市场份额                                                           
MK 718 Marketing Research 市场营销研究                                                                       
MK 721 Marketing Distribution Strategy 销售渠道策略                                                                       
MK 722 Digital Marketing 数字营销                                                                           
MK 723 Service Marketing 服务营销                                                                           
MK 724 Creativity and Innovation in New Product Management 新产品设计和发展                                                                                                                                                                                                         
MK 725 Strategic Branding Management品牌战略管理                                                                       
MK 726 Intelligent Marketing Communication 智能营销传播                                                                       
MK 727 Innovative Marketing Project and Activity 创新营销项目及活动                                                                 
MK 728 World Class Marketing for Thai Products and Services泰国商品和服务的全球市场                                                          
MK 731 Digital Brand Communication in Marketing 市场营销中的数字化品牌传播                                                                   
 
金融选修课
FI 722 International Financial Management 国际金融管理                                                                        
FI 725 Financial Information System金融信息系统                                                                        
FI 726 Money and Capital Market货币和资金市场                                                                      
FI 731 Investment投资                                                                                
FI 732 Project Feasibility Studies 项目可行性研究                                                                      
FI 734 Real Estate Operations房地产经营                                                                         
FI 735 Credit and Debt Management信用和债务管理                                            
FI 736 Business Valuation for Decision Making  企业评估决策                                 
FI 737 Financial Forecasting and Business Performance  财务预测与企业绩效                                                              
                                                                     
人力资源管理选修课
HR 731 Individual and Organization个人和组织                                                                          
HR 732 Managing Task - Oriented Groups团队工作管理                                                                       
HR 733 Personnel Procurement and Evaluation采购人员与评估                                                                      
HR 734 Directed Research in Human Resource Management人事管理研究                                                                        
HR 735 Seminar in Labor Relations 劳动关系研讨会                                                                      
                                                                  
管理选修课
MG 741 Managing Complex Organization复杂组织管理                                                                        
MG 742 Management Information System信息系统管理                                                                        
MG 745 Retail Business Management零售业管理                                                                      
MG 746 Logistics and Supply Chain Management供应链和物流管理                                                                    
MG 747 Innovation and Organization Development革新与组织发展                               
MG 748 Transnational Organization Management 跨国组织管理                                                                     
MG 752 Decision Support System决策支持系统                                                                        
MG 753 Creative Multidisciplinary Project创新型多学科项目                                                                                                                                       
MG 754 Organizational Relationship Management组织关系管理                                                                        
MG 755 Corporate Communication Management企业沟通管理                                                                        
MG 756 Quality Standard Management for Organization质量标准组织管理                        
MG 757 Seminar in Business Crisis and Risk Management 商务危机和风险管理研讨会                                                             
 
商务服务管理选修课
SM 711 Healthcare Business Management保健医疗业管理                                                                          
SM 712 Food and Beverage Business Management食物和饮料业管理                                                                    
SM 713 Airline Business Management航空业管理                                                                          
SM 714  Hospitality Business Management旅游和酒店业管理                                                                    
 
创新商业和通信技术选修课
CBT 711 Competitive Strategy in Technology 技术竞争策略                                    
CBT 712 Creating Innovation and Digital Applications in Business 商务创新和数字应用       
CBT 713 Digital Business:Model and Strategy 数字商务:模式与策略                         
 
物流与供应链管理选修课
LSM 711 Strategic Sourcing and Procurement 战略寻源与采购                                   
LSM 712 Global Trade Logistics and Supply Chain Planning 国际贸易物流与供应链规划          
LSM 713 Supply Chain Software and Technology 供应链软件与技术                              
LSM 714 Demand and Revenue Management 需求与收益管理                                       
LSM 715 Retail Supply Chain Operations 零售供应链业务                                      
LSM 716 Data Analytics in Supply Chain Planning 供应链规划数据分析                         
LSM 717 Sustainable Supply Chain Strategies 可持续性供应链策略                             
LSM 718 Supply Chain Relationship Management 供应链关系管理                                
LSM 719 Cost Optimization in Distribution System 流通体制的成本优化                        
LSM 721 Strategic Supply Chain Management 战略供应链管理                                    
 
                                                                        *中文翻译仅作为参考
                                                                             BU China Office

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