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旅游与会展管理专业

      旅游与会展管理专业培养目标明确,坚持以“能力培养”为中心,采用理论与实践有机结合,运用先进的技术设备进行现代化教学。培养知识结构合理,岗位职业能力较强,综合素质良好的高级应用型旅游管理人才。开设的课程有旅游学概论旅游资源与开发等。
此外,旅游与会展管理专业还与旅游贸易公司及国外高校有着密切的联系,目的是给学生提供实习的机会,包括旅游行业调查和旅游业务实习
      就业方向:该专业毕业生可在旅游企事业单位(星级酒店、旅行社、旅游景区、餐馆或其他相关企业)从事旅游服务及中层以上管理工作,也可以在旅游行政管理部门从事旅游市场调查 、策划和管理工作。
 
学分的分配
通用教育                                                             30个学分
专业教育                                                             96个学分
    专业基础课     24个学分
    专业必修课     42个学分
    专业选修课     30个学分
 自由选修课                                                            6个学分
 专业实习                                                              6个学分
                                                                            共138个学分
 
通用教育  (30个学分)
通用教育                                                                           30个学分
英语课(9个学分)                                                                                 
EN 001 English for Everyday Communication  日常交际英语                                                                     
EN 002 English for Social Communication  社会交际英语                                              
EN 003 English for Global Communication   全球交际英语                             
 
必修课(15个学分)                                                                            
GE 001 Thinking Skills for Learning  学习思维技巧                                                 
GE 002 Citizens and Social Dynamics公民和社会动力学                  
GE 003 Cultivating Entrepreneurial Mindset  培养创业心态                                      
GE 004 Technology and Innovation in the Future World未来世界的信息和创新                                 
GE 005 Creative Leadership Skills 创意领导技巧                                                            
 
选修课(6个学分)
GE 006 Asia and the Global Community  亚洲与全球社区                                               
GE 007 Art of Life 生活艺术                                                
GE 008 Health and Wellness for Life 生命与健康
 
专业教育(96个学分)                                                                     
专业基础课(24个学分)
HT 162 Law and Ethics in Tourism and Hospitality Industry 旅游酒店业法律和道德      
HT 266 Accounting and Financial Management for Tourism and Hospitality Industry  
旅游酒店业会计和财政管理                                                     
HT 267 Consumer Behavior and Service Psychology in Tourism and Hospitality Industry  
       旅游酒店业消费者行为和服务心理学                                             
HT 362 Marketing and Innovation Strategies in Tourism and Hospitality Industry
       旅游酒店业营销和创新战略                                                     
HT 363 Human Resource Management in Tourism and Hospitality Industry
旅游酒店业人力资源管理                                                      
HT 461 Research for Tourism and Hospitality Industry  旅游酒店业研究                
    TM 171 Introduction to Tourism Industry and MICE Business旅游业和会展商务概论       
TM 376 Information Technology for Tourism and MICE Business 旅游会展商务信息技术    
 
专业必修课(42个学分)
AB 200 Airline Business 航空商务                                                  
HT 224 Geography for Tourism 旅游地理                                             
TM 271 Sustainable Destination Management可持续发展旅游点管理                     
TM 281 Communicative English for Tourism Industry 旅游业交际英语                  
TM 372 Tour Planning Organizing and Operations for Inbound and Outbound Tourism
       国内外旅游策划、管理和实行                                                 
TM 374 Thai Studies for Tourism Industry  泰国旅游业研究                          
TM 375 Tour Guides 导游                                                           
TM 377 Entrepreneurship in Tourism Industry and MICE Business 旅游业和会展商务创业
TM 382 English for MICE Business会展商务英语                                      
TM 383 English for Presentation Techniques in Tourism Industry and MICE Business
       旅游业和会展商务英语演示技巧                                               
TM 420 MICE Management 会展管理                                                   
TM 421 Special Event Management 市场特殊事件管理                                  
TM 478 Seminar in Tourism Industry and MICE Business旅游业和会展商务研讨会        
TM 484 English for Tour Guides导游英语                                            
 
专业选修课(30个学分)
特别关注方向(15个学分)
学生可以从以下的专业方向中选择一组课程,或者从不同的专业方向中选修5个科目,修满15个学分即可。
旅游管理方向
TM 101 ASEAN Studies for Tourism Industry and MICE Business
       旅游业和会展商务东盟方向研究                                                
TM 102 Digital Marketing for Tourism Industry and MICE Business
       旅游业和会展商务数字营销                                                    
TM 103 Alternative Tourism替代性旅游                                              
TM 104 Creative Tourism Development创新性旅游发展                                 
TM 105 Community Based Tourism社区旅游                                            
TM 106 Gastronomic Tourism美食旅游                                                
 
会展商务方向
TM 422 Meeting and Incentive Travel Management会议和奖励旅游管理                  
TM 423 Convention Management会议管理                                             
TM 424 Venue Management宴会管理                                                   
TM 425 Exhibition Management 展览管理                                               
TM 426 Service Providers in MICE Business会展商务服务供应商                       
TM 427 Logistics for MICE Management会展物流管理                                  
 
职业外语方向(15个学分)
学生可以从以下的职业外语方向中选择一组课程,或者从不同的专业方向中选修5个科目,修满15个学分即可。
阿拉伯语方向
TM 213 Arabic for Daily Life阿拉伯语日常用语                                       
TM 223 Arabic Language and Culture阿拉伯语言和文化                                 
TM 233 Arabic for Service Industry服务业阿拉伯语                                   
TM 243 Arabic for Tourism Industry and MICE Business旅游业和会展商务阿拉伯语       
TM 253 Arabic for Presentation Techniques in Tourism Industry and MICE Business
       旅游业和会展商务阿拉伯语演示技巧                                            
 
印尼语方向
TM 214 Bahasa for Daily Life印尼语日常用语                                         
TM 224 Bahasa Language and Culture印尼语语言和文化                                 
TM 234 Bahasa for Service Industry服务业印尼语                                     
TM 244 Bahasa for Tourism Industry and MICE Business旅游业和会展商务印尼语         
TM 254 Bahasa for Presentation Techniques in Tourism Industry and MICE Business
       旅游业和会展商务印尼语演示技巧                                               
 
汉语方向
TM 215 Chinese for Daily Life汉语日常用语                                           
TM 225 Chinese Language and Culture汉语语言和文化                                   
TM 235 Chinese for Service Industry服务业汉语                                       
TM 245 Chinese for Tourism Industry and MICE Business旅游业和会展商务汉语           
TM 255 Chinese for Presentation Techniques in Tourism Industry and MICE Business
       旅游业和会展商务汉语演示技巧                                                  
 
日语方向
TM 216 Japanese for Daily Life日语日常用语                                           
TM 226 Japanese Language and Culture日语语言和文化                                  
TM 236 Japanese for Service Industry服务业日语                                       
TM 246 Japanese for Tourism Industry and MICE Business旅游业和会展商务日语           
TM 256 Japanese for Presentation Techniques in Tourism Industry and MICE Business
       旅游业和会展商务日语演示技巧                                                  
 
韩语方向
TM 217 Korean for Daily Life韩语日常用语                                             
TM 227 Korean Language and Culture韩语语言和文化                                     
TM 237 Korean for Service Industry服务业韩语                                         
TM 247 Korean for Tourism Industry and MICE Business旅游业和会展商务韩语             
TM 257 Korean for Presentation Techniques in Tourism Industry and MICE Business
       旅游业和会展商务韩语演示技巧                                                   
 
俄语方向
TM 218 Russian for Daily Life俄语日常用语                                             
TM 228 Russian Language and Culture俄语语言和文化                                     
TM 238 Russian for Service Industry服务业俄语                                         
TM 248 Russian for Tourism Industry and MICE Business旅游业和会展商务俄语             
TM 258 Russian for Presentation Techniques in Tourism Industry and MICE Business
       旅游业和会展商务俄语演示技巧                                                   
 
越南语方向
TM 219 Vietnamese for Daily Life越南语日常用语                                          
TM 229 Vietnamese Language and Culture越南语语言和文化                                  
TM 239 Vietnamese for Service Industry服务业越南语                                      
TM 249 Vietnamese for Tourism Industry and MICE Business旅游业和会展商务越南语            
TM 259 Vietnamese for Presentation Techniques in Tourism Industry and MICE Business
       旅游业和会展商务越南语演示技巧                                                 
 
自由选修课 (6个学分)
学生可以选择曼谷大学任何两门课程,自选课学分不少于6个学分。或是从以下课程中选修其中两门:
EN 253 Listening and Speaking 听说                                                    
HT 101 Competencies Development for ASEAN Tourism Professional东盟旅游专业能力发展    
HT 160 Introduction to Tourism and Hospitality Industry旅游酒店业概论                 
HT 164 Personality for Service Professionals服务业个人形象                            
HT 261 Service Psychology服务心理学                                                   
HT 263 Marketing for Tourism and Hospitality旅游和酒店市场营销                        
HT 264 Consumer Behavior in Tourism and Hospitality Industry 旅游酒店业消费者行为      
HT 269 Communicative English for Tourism and Hospitality Industry旅游酒店业交际英语   
HT 365 Strategy and Innovation Management in Tourism and Hospitality Industry
       旅游酒店业战略和革新管理                                                       
HT 369 Managing Passenger Logistics客运物流管理                                      
TM 204 Niche Tourism特定路线旅游                                                      
TM 206 Integrated Communication Marketing for Tourism旅游业整合营销传播               
TM 211 Tour Operator and Travel Agency Management旅行社和代理管理                      
TM 212 Managing Package Tourism报价旅游管理                                           
TM 221 Introduction to MICE Management会展管理概论                                     
TM 231 World Civilization for Tour Guiding世界文明旅游导向                            
TM 232 Arts and Cultures for Tour Guiding艺术文化旅游导向                             
TM 241 Leisure and Entertainment Business Management休闲娱乐商务管理                  
TM 242 Resort and Spa Business Management度假村和Spa管理                             
TM 314 Selling and Marketing Techniques for Tourism Products旅游产品销售和市场营销技巧
TM 341 Recreational Activities for Leisure and Entertainment休闲娱乐活动               
TM 402 English Reading and Writing for Tourism 旅游英语阅读和写作                     
TM 411 Basic English for Tourism基础旅游英语                                          
TM 412 Advanced English for Tourism 高级旅游英语                                       
TM 415 English for Travel Agency旅行社英语                                              
TM 444 Strategic Destination Marketing目的地营销战略                                  
TM 445 Cruise Business Management邮轮商务管理                                         
TM 452 Festival Management节庆活动管理                                                
TM 453 Cultural Heritage Management文化遗产管理                                        
TM 454 International Tourism国际旅游                                                  
TM 455 Cross-Cultural Experience跨文化经验                                            
TM 456 Domestic Tourism境内旅游                                                       
TM 457 Independent Study独立研究                                                      
TM 458 Basic Economics for Tourism 旅游经济学基础                                      
CO 301 Pre- Cooperative Education 合作教育准备                                          
LB 101 General Psychology基础心理学                                                    
LB 102 Man and Society 人与社会                                                        
LB 103 Comparative Civilization文明比较                                               
LB 105 Study Skills学习技巧                                                           
LB 144 Introduction to Sports Science体育学概论                                       
LB 145 Nutrition for Health and Living健康和生活营养                                  
LB 146 Organization of Sport Competition体育赛事组织                                  
LB 147 Exercise and Sports Management运动与体育管理                                   
LB 148 Recreation Management娱乐治理                                                  
LB 202 Thai Civilization 泰国文明                                                      
LB 212 Philosophy哲学                                                                 
LB 213 Introduction to Humanities人文科学概论                                         
LB 214 Reasoning推理                                                                  
LB 215 Ethics 伦理学                                                                   
LB 221 Social Psychology社会心理学                                                    
LB 222 Group Process团队历程                                                          
LB 231 Introduction to Political Science政治学概论                                    
LB 232 Thai Politics and Government泰国政治与政府                                    
LB 233 Politics and Economics in Society 社会政治与经济                                
LB 241 Principles of Yoga for Health and Living瑜伽健康生活原则                       
LB 303 Thai Culture 泰国文化                                                           
LB 304 Family Studies家庭研究                                                         
LB 305 Music Appreciation音乐鉴赏                                                     
LB 306 Economics Geography经济地理学                                                  
LB 307 Personality and Adjustment形象与调整                                           
LB 311 Psychology for Life and Work 生活和工作心理学                                   
LB 312 Psychology for Quality of Life生活质量心理学                                   
LB 313 Psychology for Leadership领导心理学                                            
LB 331 Thai Studies泰国研究                                                           
LB 355 Cross-Cultural Studies跨文化研究                                               
LB 401 Military Science军事科学                                                       
LB 402 National Security Development国家安全发展                                       
LB 433 Political Sociology政治社会学                                                  
LB 444 Seminar on SEA Problems海洋问题研讨                                            
LB 455 Religious Sociology宗教社会学                                                  
LB 502 Chinese Philosophy中国哲学                                                     
LB 503 Japanese Philosophy日本哲学                                                    
LB 505 Buddhism and Thai Society佛教与泰国社会                                        
LB 509 Buddhist Ethics佛学                                                            
SC 201 Man and Environment人与环境                                                     
 
  实习科目(6个学分)
学生可以选择如下实习科目:
-普通教育方案学生,须选择TM 464 和 TM 465 科目;
-合作教育方案学生,须选择TM 466科目
TM 464 Internship in Tourism Industry旅游业实习                                       
TM 465 Internship In  MICE会展管理实习                                                
TM 466 Cooperative Education in Tourism Industry and MICE Business 
       旅游业和会展商务合作教育                                                       
 

                                               中文翻译仅供参考
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旅游与会展管理专业
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