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公共关系

      公共关系是一门新兴的,且仍在不断发展的学科。社会需要有知识、有能力和了解商贸发展市场的公关人才,这些人才必须具备经济、政治、社会、文化和科技方面的知识。所以该专业的课程汇集了多方面的内容包括公共关系原理、编写宣传广告、公共关系研究、战略关系策划、国际关系学、公共关系管理、公关活动、公关与政治、公关写作和市场通讯等。
      就业方向:公关宣传、公关经理、活动企划员、战略策划员等。
 
学分的分配
   通用教育                                                           30个学分
      英语课       9个学分
      必修课       15个学分
      选修课       6个学分
   专业教育                                                            96个学分
      核心课程      36个学分
专业必修课    30个学分
      专业选修课    15个学分
      辅修课        15个学分
   自由选修课                                                          9个学分
                     
                                                   共135个学分

*以下列表每门课3个学分
通用教育                                          30个学分
英语课(9个学分)                                                                                 
EN 001 English for Everyday Communication  日常交际英语                                                                                                                       
EN 002 English for Social Communication  社会交际英语                                                                                  
EN 003 English for Global Communication   全球交际英语                                                                
 
必修课(15个学分)                                                                            
GE 001 Thinking Skills for Learning  学习思维技巧                                                 
GE 002 Citizens and Social Dynamics公民和社会动力学                  
GE 003 Cultivating Entrepreneurial Mindset  培养创业心态                                      
GE 004 Technology and Innovation in the Future World未来世界的信息和创新                                 
GE 005 Creative Leadership Skills 创意领导技巧                                                            
 
选修课(6个学分)
GE 006 Asia and the Global Community   亚洲与全球社区                                               
GE 007 Art of Life 生活艺术                                                
GE 008 Health and Wellness for Life 生命与健康
 
专业教育  (96个学分)  
核心课程(36个学分)
EN 303 English for Communication Arts Profession 传媒英语
CA 001 Communication:Theories and Practices 传媒:理论与实践
CA 002 Media Law and Ethics 媒体法律与道德
CA 003 Art of Speaking 演讲艺术
CA 004 Digital Photography 数码摄影
CA 005 Art of Storytelling 叙事艺术
CA 006 Marketing Communications in Digital Age 数字化时代营销传媒
CA 007 Media and Information Literacy 媒体和信息素养
CA 008 Trends in Communication Technology 传媒技术趋势
CA 009 Media and Entertainment Business 媒体和娱乐业
 
请选学2门与自身专业和辅修课相符的课程(6个学分)
CA 111 Introduction to Public Relations 公共关系概论                                     
CA 112 Introduction to Journalism 新闻学概论                                             
CA 113 Introduction to Advertising  广告学概论                                           
CA 114 Introduction to Performing Arts  表演艺术概论                                     
CA 115 Introduction to Broadcasting  电台及电视广播概论                                  
CA 116 Introduction to Film  电影学概论                                                  
CA 117 Introduction to Brand Communications 品牌传媒概论                                 
 
专业必修课(30个学分)
PR 201 Persuasion in Public Relations 公共关系中的劝说                                    
PR 202 Stakeholder Relationship Management 利益相关者关系管理                              
PR 203 Corporate Reputation Management 机构信誉管理                                        
PR 204 Personal Image and Impression Management 个人形象管理                               
PR 301 Digital Photography and Graphic Design for Public Relations  
公共关系数字摄影和平面设计                                                        
PR 302 Strategic Public Relations Writing 战略公关写作                                    
PR 303 Public Relations Research and Evaluation 公共关系研究和评估                        
PR 401 Strategic Public Relations Planning 战略公关策划                                    
PR 402 Seminar in Public Relations Issues 公共关系研讨会                                    
PR 403 Public Relations Professional Internship 公共关系专业实习                          
PR 404 Public Relations Project 公共关系项目                                              
       (PR 403 与 PR 404 二选一)
 
专业选修课(15个学分)
(学生可从以下课程选修15个学分)
PR 311 Public Relations for Entertainment Industry 娱乐业公共关系                         
PR 312 Public Relations for Celebrity 名誉公关                                            
PR 313 Online Community Engagement and Influencer Management
       在线社区参与和影响者管理                                                           
PR 314 New Media and Public Relations Production 新媒体与公共关系产品                     
PR 315 Organization Communication 组织沟通                                                
PR 316 Content Design and Management for Digital Platform 数字化平台的内容设计与管理      
PR 317 Global Public Relations 国际公共关系                                               
PR 411 Issue Management and Crisis Communication 问题管理与危机沟通                       
PR 412 Public Relations for Travel Industry 旅游业公共关系                                
PR 413 Channel Planning for Strategic Public Relations 战略公关频道策划                    
PR 414 Public Relations and Brand Activation 公共关系与品牌活化                           

辅修课(15个学分)
学生可以在如下科目中选择一组课程作为辅修课:

  1. 传媒学院其它专业规定可作为辅修课的科目;
  2. 其它学院规定的可作为辅修课的科目;
  3. 公共关系专业规定的可作为辅修课的科目。
(具体课程由学院院长根据实际情况做出调整)
 
公共关系辅修课
非公共关系专业的学生,可以选择以下5门课程作为辅修课。
PR 203 Corporate Reputation Management 机构信誉管理                                         
PR 204 Personal Image and Impression Management 个人形象管理                               
PR 302 Strategic Public Relations Writing 战略公关写作                                    
PR 315 Organization Communication 组织沟通                                                
PR 414 Public Relations and Brand Activation 公共关系与品牌活化                           
 
自由选修课 (9个学分)
学生须从以下课程或者大学其他专业开设的可选课程中选修至少9个学分
PR 551 Public Relations for Small and Medium Business Enterprises  中小型企业公共关系   
PR 552 Political Public Relations 政治公共关系                                          
PR 553 Public Relations for Creative Industries 创意产业公共关系                        
PR 554 Public Relations in Governmental Institutions and Charitable Organizations
       政府机构和慈善组织公共关系                                                        
PR 555 Health Communication 健康交际                                                     
PR 556 Public Relations and Lobbyist 公共关系与说客                                      
JR 551 Sport Reporting  体育新闻播报                                                     
JR 552 Entertainment Reporting 娱乐新闻播报                                              
JR 553 Travel and Lifestyle Reviewer 旅行和生活方式评论家                                
JR 554 Fashion Photography 时尚摄影                                                      
JR 555 Lifestyle Photography 生活摄影                                                  
JR 556 Radio Journalism 广播新闻                                                         
JR 557 Newscaster Performance  新闻主播的技能                                            
JR 558 News Documentary Production  新闻纪录片制作                                       
JR 559 Data and Information Visualization for Journalism 新闻学信息和数据可视化          
AD 551 Advertising for SMEs 中小型企业广告                                                
AD 552 Creative Portfolio  创意文件夹                                                     
AD 553 Information Graphic Design 平面设计信息                                            
AD 554 Advertising for Modern Trade  现在商业广告                                         
AD 555 Studio Photography for Advertising   广告工作室摄影                                  
AD 556 Motion Graphics in Advertising动画广告                                             
AD 557 Event Marketing 特殊活动营销                                                       
AD 558 Advertising Internship 广告实习                                                    
AD 559 Language Skill for Advertising Practitioner  广告从业者语言技能                    
AD 560 International Field Study in Advertising 广告学国际研究                            
BD 551 Business Design and Branding 业务策划和品牌打造                                     
BD 552 Entertainment Business Branding 娱乐业品牌打造                                     
BD 553 Luxury Branding 奢侈品品牌打造                                                      
BD 554 Fashion Branding 时尚品牌打造                                                       
BD 555 Buyology and Communication 购买学与传播                                            
BD 556 Tourism Branding 旅游品牌打造                                                      
BD 557 Hospitality Branding 酒店品牌打造                                                  
BD 558 Food Business Design and Branding 餐饮业务策划和品牌打造                           
BD 559 Sport Branding 体育品牌打造                                                        
BD 560 Branding for Social Enterprise 社会企业品牌打造                                                 
BD 561 Sustainable Branding 可持续发展的品牌打造                                          
BD 562 Feng Shui and Branding 风水与品牌                                                 
BD 563 Branding Field Trip 品牌建立考察                                                   
BD 564 Branding Workshop 品牌建立实践                                                     
BD 565 Selected Topics in Branding 品牌建立课题研究                                       
BR 551 Social Broadcasting 社交广播                                                       
BR 552 Sports Broadcasting 体育广播                                                        
BR 553 Lighting Design for Television 电视节目灯光设计                                    
BR 554 Voice Work in Broadcasting  播音中的声音运用                                       
BR 555 Music in Contemporary Mess Media   当代媒体中的音乐                                
BR 556 Genders in Popular Culture 流行文化中的性别                                        
BR 557 Aerial Videography 航空摄像                                                        
PFA 611 Theatre Ethno-Historiography Studies:Issues and Methods
剧院民族与史学研究:问题与方法                                                    
PFA 612 Puppetry 木偶剧                                                                  
PFA 613 Mime 哑剧                                                                        
PFA 614 Contemporary Dance 现代舞                                                       
PFA 615 Thai Dance 泰国舞蹈                                                              
PFA 616 Art Trend in Theatre,Television and Film戏剧,电视和电影的艺术发展趋势           
PFA 617 Scene Painting 布景绘画                                                           
PFA 618 History of Theatre 戏剧历史                                                       
PFA 619 World Performing Arts Studies 国际表演艺术研究                                    
PFA 620 Oriental Drama 东方戏剧                                                           
PFA 621 Opera 歌剧                                                                        
PFA 622 Brechtian Theatre布莱希特戏剧                                                     
PFA 623 Absurd Theatre荒诞派戏剧                                                          
PFA 624 Women in Drama and Theatre 戏剧中的女性                                           
PFA 625 Theatre in Education 戏剧教育                                                      
PFA 626 Acting for Personality Development 人格发展表演                                   
PFA 627 Musical Theatre 音乐戏剧                                                         
PFA 628 Theatre for Children  儿童戏剧                                                     
PFA 629 Theories of Acting and Directing 表演及导演理论                                   
PFA 630 Experimental Theatre 实验剧场                                                     
PFA 631 Shakespeare in Contemporary Society 当代社会中的莎士比亚                          
PFA 632 Tragedy 悲剧                                                                      
PFA 633 Comedy 喜剧                                                                        
PFA 634 Background and Development of Thai Theatre 泰国戏剧背景与发展                     
PFA 635 Southeast Asian Theatre Studies 东南亚戏剧研究                                     
PFA 636 Individual Study and Research in International Performing Arts
        国际表演艺术的个人学习与研究                                                      
PFA 637 Contemporary Trend in Performing Arts  当代表演艺术发展趋势研究                   
PFA 638 Genres and Styles of Plays:From Text to Performance
        剧本种类与风格:由剧本到表演                                                      
PFA 639 Musical Performance 1 音乐表演1                                                   
PFA 640 Musical Performance 2 音乐表演2                                                  
PFA 641 Musical Performance 3 音乐表演3                                                   
PFA 642 Musical Performance 4 音乐表演4                                                   
PFA 643 Aesthetic Appreciation of Literature 文学审美                                     
PFA 644 Playwrights and Playwriting 剧作家和剧本创作                                      
PFA 645 Theatre,Film,Narrative :Transformation of Style
        戏剧,电影,故事:风格转换艺术                                                      
PFA 646 Drama and Society 戏剧与社会                                                       
PFA 647 Creative Drama 创新性戏剧                                                         
PFA 648 Fundamental of Dramatherapy 基础戏剧疗法                                          
PFA 649 Comparative Education System 比较教育学系统                                       
PFA 650 Drama and Education :The Integration for Human Development
        戏剧与教育:人类发展整合                                                          
PFA 651 Theatre in Education Practicum 1 戏剧教育实习1                                    
PFA 652 Theatre in Education Practicum 2 戏剧教育实习2                                     
PFA 653 Community Theatre Practicum 社区戏剧实践                                          
PFA 654 Thai Traditional Media 泰国传统媒介                                               
PFA 655 Southeast Asian’s Traditional Media 东南亚传统媒介                                 
PFA 656 World Performance Project 国际表演项目                                             
PFA 657 International Performing Arts Internship 国际表演艺术实习                          
PFA 658 Psychology in Dramatic Literature 戏剧文学心理学                                  
PFA 659 Eastern Dramatic Literature 西方戏剧文学                                           
PFA 660 Thai Dramatic Literature 泰国戏剧文学                                              
PFA 661 Drama and Theatre Criticism Workshop 戏剧批判实践                                  
PFA 662 Dramaturgy Workshop 戏剧技巧实践                                                   
PFA 663 Thai Drama in Contemporary Society 近代社会的泰国戏剧                             
CA  551 Independent Study  独立研究                                                      
CA  552 International Mass Communication  国际大众传媒                                     
CA  553 Development Communication 发展传媒                                                
CA  554 Integrated Academic Social Responsibility Project  向社会传播知识项目             
CA  555 Social Engagement Project 社交活动项目                                             
CA  556 Music Festival Management 音乐节制作管理                                           
CA  557 Music Festival Workshop 音乐节实践                                                
CA  558 Military Science 军事科学                                                          
CA  559 National Security Development 国家安全发展                                        

中文翻译仅供参考
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