广告学专业致力于培养具有独特创新思维的专业广告人，学院聘请了行业内有经验的专家和来自一流广告公司的特聘教师来任教，已经为广告界培养了众多被认可的广告人。
    广告学专业既强调创意学习，又强调实际操作，开发创意新媒体，策划出高规格的广告，满足客户的需求。本专业不仅仅是学习广告学，还鼓励学生参加专业的、国内外的广告大赛，并且举办各种研讨会，为进入广告界成为专业的广告人开拓视野。
就业方向：广告设计师、艺术导演、广告文案设计师、广告客户经理、广告战略策划员、广告媒体策划员、纸媒图形设计师、广告监理、广告导演，等等。
 
学分的分配
   通用教育                                                            30个学分
      英语课       9个学分
      必修课       15个学分
      选修课       6个学分
   专业教育                                                            96个学分
      核心课程      36个学分
专业必修课    30个学分
      专业选修课    15个学分
      辅修课        15个学分
   自由选修课                                                            9个学分
                                                                        共135个学分
 
*以下每门课程3个学分
通用教育                                                               30个学分
英语课（9个学分）                                                                                 
EN 001 English for Everyday Communication  日常交际英语                                                                     
EN 002 English for Social Communication  社会交际英语                                              
EN 003 English for Global Communication   全球交际英语                             
 
必修课（15个学分）                                                                            
GE 001 Thinking Skills for Learning  学习思维技巧                                                 
GE 002 Citizens and Social Dynamics公民和社会动力学                  
GE 003 Cultivating Entrepreneurial Mindset  培养创业心态                                      
GE 004 Technology and Innovation in the Future World未来世界的信息和创新                                 
GE 005 Creative Leadership Skills 创意领导技巧                                                            
 
选修课（6个学分）
GE 006 Asia and the Global Community  亚洲与全球社区                                               
GE 007 Art of Life 生活艺术                                                
GE 008 Health and Wellness for Life 生命与健康
 
专业教育  （96个学分）  
核心课程（36个学分）
EN 303 English for Communication Arts Profession 传媒英语
CA 001 Communication：Theories and Practices 传媒：理论与实践
CA 002 Media Law and Ethics 媒体法律与道德
CA 003 Art of Speaking 演讲艺术
CA 004 Digital Photography 数码摄影
CA 005 Art of Storytelling 叙事艺术
CA 006 Marketing Communications in Digital Age 数字化时代营销传媒
CA 007 Media and Information Literacy 媒体和信息素养
CA 008 Trends in Communication Technology 传媒技术趋势
CA 009 Media and Entertainment Business 媒体和娱乐业
 
请选学2门与自身专业和辅修课相符的课程（6个学分）
CA 111 Introduction to Public Relations 公共关系概论                                     
CA 112 Introduction to Journalism 新闻学概论                                             
CA 113 Introduction to Advertising  广告学概论                                           
CA 114 Introduction to Performing Arts  表演艺术概论                                     
CA 115 Introduction to Broadcasting  电台及电视广播概论                                  
CA 116 Introduction to Film  电影学概论                                                  
CA 117 Introduction to Brand Communications 品牌传媒概论                                 
  
专业必修课（30个学分）  
AD 201  Advertising and Consumer Behavior 广告和消费者行为                               
AD 202  Critical and Creative Thinking 批判思想和创意                                    
AD 203 Strategic Marketing Analysis 战略市场分析                                        
AD 204  Creativity in Advertising  广告创意                                              
AD 305  Advertising Research  广告研究                                                   
AD 306  Strategic Branding  战略品牌创建                                                 
AD 407  Advertising Channel Planning 广告渠道策划                                        
AD 408  Advertising Management for Creative Industry 创意产业广告管理                    
AD 409  Advertising Campaign 广告活动                                                    
AD 410  Seminar in Advertising 广告研讨会                                                
 
专业选修课（共15学分，从8门课程中选择5门）
（以下2门必选）
AD 311  Graphic Design and Advertising Production 平面设计和广告制作                     
AD 312  Digital Media Production for Advertising 广告数字媒体制作                        
 
（请从下面6门课程中选择3门）
AD 313  Copy-writing 广告内容写作                                                        
AD 314  Digital and Innovative Media 数字与创新媒体                                     
AD 315  Client Management 客户管理                                                      
AD 316 Digital Communication Strategy 数字传媒策略                                     
AD 417  Art Directions in Advertising  广告艺术监督                                     
AD 418  International Advertising 国际广告                                              
 
辅修课（15个学分）
学生可以在如下科目中选择一组课程作为辅修课：

1. 传媒学院其它专业规定可作为辅修课的科目；
2. 其它学院规定的可作为辅修课的科目；
3. 公共关系专业规定的可作为辅修课的科目。

（具体课程由学院院长根据实际情况做出调整）
 
广告学辅修课（非广告学专业学生科选修以下5门课程）
AD 201  Advertising and Consumer Behavior 广告和消费者行为                               
AD 202  Critical and Creative Thinking 批判思想和创意                                    
AD 204  Creativity in Advertising  广告创意                                              
AD 316 Digital Communication Strategy 数字传媒策略                                     
AD 314  Digital and Innovative Media 数字与创新媒体                                     
AD 407  Advertising Channel Planning 广告渠道策划                                       
       （AD 314 与 AD 407 二选一）
 
广告学辅修课（仅限双语授课学生）必选以下5门电台及电视广播专业课程作为辅修课
BR 201  Broadcast Announcing  电台及电视广播播音主持                                    
BR 202 Scriptwriting 编剧                                                              
BR 203  Broadcast Production Design 电视广播节目制作设计                                
BR 302 Broadcast Insight 电视广播深度研究                                              
BR 401 Broadcast Entrepreneurship 电视广播企业家精神                                   
                                                                           
自由选修课 （9个学分）
（学生须从以下课程或者大学其他专业开设的可选课程中选修至少9个学分）
PR 551 Public Relations for Small and Medium Business Enterprises  中小型企业公共关系   
PR 552 Political Public Relations 政治公共关系                                          
PR 553 Public Relations for Creative Industries 创意产业公共关系                        
PR 554 Public Relations in Governmental Institutions and Charitable Organizations
       政府机构和慈善组织公共关系                                                        
PR 555 Health Communication 健康交际                                                     
PR 556 Public Relations and Lobbyist 公共关系与说客                                      
JR 551 Sport Reporting  体育新闻播报                                                     
JR 552 Entertainment Reporting 娱乐新闻播报                                              
JR 553 Travel and Lifestyle Reviewer 旅行和生活方式评论家                                
JR 554 Fashion Photography 时尚摄影                                                      
JR 555 Lifestyle Photography 生活摄影                                                    
JR 556 Radio Journalism 广播新闻                                                         
JR 557 Newscaster Performance  新闻主播的技能                                            
JR 558 News Documentary Production  新闻纪录片制作                                       
JR 559 Data and Information Visualization for Journalism 新闻学信息和数据可视化          
AD 551 Advertising for SMEs 中小型企业广告                                                
AD 552 Creative Portfolio  创意文件夹                                                     
AD 553 Information Graphic Design 平面设计信息                                            
AD 554 Advertising for Modern Trade  现在商业广告                                         
AD 555 Studio Photography for Advertising   广告工作室摄影                                 
AD 556 Motion Graphics in Advertising动画广告                                             
AD 557 Event Marketing 特殊活动营销                                                       
AD 558 Advertising Internship 广告实习                                                    
AD 559 Language Skill for Advertising Practitioner  广告从业者语言技能                    
AD 560 International Field Study in Advertising 广告学国际研究                            
BD 551 Business Design and Branding 业务策划和品牌打造                                     
BD 552 Entertainment Business Branding 娱乐业品牌打造                                     
BD 553 Luxury Branding 奢侈品品牌打造                                                      
BD 554 Fashion Branding 时尚品牌打造                                                       
BD 555 Buyology and Communication 购买学与传播                                            
BD 556 Tourism Branding 旅游品牌打造                                                      
BD 557 Hospitality Branding 酒店品牌打造                                                  
BD 558 Food Business Design and Branding 餐饮业务策划和品牌打造                           
BD 559 Sport Branding 体育品牌打造                                                        
BD 560 Branding for Social Enterprise 社会企业品牌打造                                                 
BD 561 Sustainable Branding 可持续发展的品牌打造                                          
BD 562 Feng Shui and Branding 风水与品牌                                                  
BD 563 Branding Field Trip 品牌建立考察                                                   
BD 564 Branding Workshop 品牌建立实践                                                     
BD 565 Selected Topics in Branding 品牌建立课题研究                                       
BR 551 Social Broadcasting 社交广播                                                      
BR 552 Sports Broadcasting 体育广播                                                        
BR 553 Lighting Design for Television 电视节目灯光设计                                    
BR 554 Voice Work in Broadcasting  播音中的声音运用                                       
BR 555 Music in Contemporary Mess Media   当代媒体中的音乐                                
BR 556 Genders in Popular Culture 流行文化中的性别                                        
BR 557 Aerial Videography 航空摄像                                                        
PFA 611 Theatre Ethno-Historiography Studies：Issues and Methods
剧院民族与史学研究：问题与方法                                                    
PFA 612 Puppetry 木偶剧                                                                  
PFA 613 Mime 哑剧                                                                        
PFA 614 Contemporary Dance 现代舞                                                        
PFA 615 Thai Dance 泰国舞蹈                                                              
PFA 616 Art Trend in Theatre,Television and Film戏剧，电视和电影的艺术发展趋势           
PFA 617 Scene Painting 布景绘画                                                           
PFA 618 History of Theatre 戏剧历史                                                       
PFA 619 World Performing Arts Studies 国际表演艺术研究                                    
PFA 620 Oriental Drama 东方戏剧                                                           
PFA 621 Opera 歌剧                                                                        
PFA 622 Brechtian Theatre布莱希特戏剧                                                     
PFA 623 Absurd Theatre荒诞派戏剧                                                          
PFA 624 Women in Drama and Theatre 戏剧中的女性                                           
PFA 625 Theatre in Education 戏剧教育                                                      
PFA 626 Acting for Personality Development 人格发展表演                                   
PFA 627 Musical Theatre 音乐戏剧                                                         
PFA 628 Theatre for Children  儿童戏剧                                                     
PFA 629 Theories of Acting and Directing 表演及导演理论                                   
PFA 630 Experimental Theatre 实验剧场                                                     
PFA 631 Shakespeare in Contemporary Society 当代社会中的莎士比亚                          
PFA 632 Tragedy 悲剧                                                                      
PFA 633 Comedy 戏剧                                                                        
PFA 634 Background and Development of Thai Theatre 泰国戏剧背景与发展                     
PFA 635 Southeast Asian Theatre Studies 东南亚戏剧研究                                     
PFA 636 Individual Study and Research in International Performing Arts
        国际表演艺术的个人学习与研究                                                      
PFA 637 Contemporary Trend in Performing Arts  当代表演艺术发展趋势研究                   
PFA 638 Genres and Styles of Plays：From Text to Performance
        剧本种类与风格：由剧本到表演                                                      
PFA 639 Musical Performance 1 音乐表演1                                                   
PFA 640 Musical Performance 2 音乐表演2                                                   
PFA 641 Musical Performance 3 音乐表演3                                                   
PFA 642 Musical Performance 4 音乐表演4                                                   
PFA 643 Aesthetic Appreciation of Literature 文学审美                                     
PFA 644 Playwrights and Playwriting 剧作家和剧本创作                                      
PFA 645 Theatre，Film，Narrative ：Transformation of Style
        戏剧，电影，故事:风格转换艺术                                                      
PFA 646 Drama and Society 戏剧与社会                                                       
PFA 647 Creative Drama 创新性戏剧                                                         
PFA 648 Fundamental of Dramatherapy 基础戏剧疗法                                          
PFA 649 Comparative Education System 比较教育学系统                                       
PFA 650 Drama and Education ：The Integration for Human Development
        戏剧与教育：人类发展整合                                                          
PFA 651 Theatre in Education Practicum 1 戏剧教育实习1                                    
PFA 652 Theatre in Education Practicum 2 戏剧教育实习2                                       
PFA 653 Community Theatre Practicum 社区戏剧实践                                          
PFA 654 Thai Traditional Media 泰国传统媒介                                               
PFA 655 Southeast Asian’s Traditional Media 东南亚传统媒介                                 
PFA 656 World Performance Project 国际表演项目                                             
PFA 657 International Performing Arts Internship 国际表演艺术实习                          
PFA 658 Psychology in Dramatic Literature 戏剧文学心理学                                  
PFA 659 Eastern Dramatic Literature 西方戏剧文学                                           
PFA 660 Thai Dramatic Literature 泰国戏剧文学                                              
PFA 661 Drama and Theatre Criticism Workshop 戏剧批判实践                                  
PFA 662 Dramaturgy Workshop 戏剧技巧实践                                                   
PFA 663 Thai Drama in Contemporary Society 近代社会的泰国戏剧                             
CA  551 Independent Study  独立研究                                                       
CA  552 International Mass Communication  国际大众传媒                                     
CA  553 Development Communication 发展传媒                                                
CA  554 Integrated Academic Social Responsibility Project  向社会传播知识项目             
CA  555 Social Engagement Project 社交活动项目                                             
CA  556 Music Festival Management 音乐节制作管理                                           
CA  557 Music Festival Workshop 音乐节实践                                                
CA  558 Military Science 军事科学                                                          
CA  559 National Security Development 国家安全发展