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市场营销专业

职业规划
Marketing Manager 市场营销主管                          
Customer Relations Officer 客服代表
Human Resources Trainee 人力资源主管                    
Brand Manager 品牌管理
Business Development Manager 商业发展部门主管           
Marketing Executive/Coordinator 营销经理、协调员
Purchasing Officer 采购经理                
Stock Broker 股票经纪人
Entrepreneur 企业家  
Sales Representative 销售代表
 
专业介绍
      曼谷大学国际学院的市场营销专业致力于培养学生成为一名优秀的市场企划者、具有创造力的思想者和一个真正了解顾客需求的实际实践者。学生在常规学习中接受强化训练,掌握所有专业知识和具备各种专业能力,最终成为一名成功的市场营销人员。他们由在市场营销方面具有丰富经验的导师来教授。我们的教学大纲是根据美国大学的教学大纲而制定。我们的专业除了教授基本原理以外,还结合实际案例,有助于学生在学习中提高市场管理的能力和解决实际问题的能力。
 
学分的分配
通用教育                                                                          30个学分
专业教育                                                                          93个学分
核心课程     51个学分
专业必修课   30个学分
专业选修课   12 个学分
自由选修课                                                                       6 个学分
                                                                                共129个学分  
主要课程
通用教育                                                             30个学分
Humanities and Language人文及语言                                      14个学分
IEN 103 Critical Reading    批判性阅读                                               
IEN 104 College Writing     大学写作                                                  
IEN 105 Communicative English   交际英语                                              
ILB 100 Study Skills   学习技巧                                                      
ILB 108 Critical and Creative Thinking 批判和创造性思维                              
ILB 113 Arts Appreciation 艺术审美                                                    
 
Social Sciences 社会科学                                                            6个学分
ILB 101 General Psychology简单心理学                                                 
ILB 110 Intercultural Studies文化差异研究                                            
ILB 107 Ethics 伦理学                                                                 
ILB 114 Global Citizenship世界公民                                                   
(ILB 110、ILB 107与ILB 114三选一)
 
Mathematics and Science   数学与科学                                                 9个学分
IIT 202 Introduction to Technology and Innovation科技与创新简介                                             
ISC 202 Man and Ecosystem人与生态环境                                                
IMA 101 Fundamental Mathematics基础教学                                              
 
Physical Education and Recreation  课外活动                                          1个学分
IPE 101 Rhythmic Activities 节奏训练                                                  
IPE 102 Ballroom Dance 交谊舞                                                         
IPE 103 Volleyball  排球                                                              
IPE 104 Basketball  篮球                                                              
IPE 105 Badminton   羽毛球                                                            
IPE 106 Table Tennis 乒乓球                                                           
IPE 107 Games Activities 游戏活动                                                     
IPE 108 Tennis  网球                                                                 
IPE 109 Golf 高尔夫球                                                                 
IPE 110 Thai Boxing 泰拳                                                              
IPE 111 Sepak-Takraw and Takraw  藤球                                                 
IPE 112 Thai Classical Dance 泰国古典舞蹈                                             
IPE 115 Camping and Outdoor Activities露营与户外运动                                 
IPE 116 Yoga 瑜伽                                                                     
 
专业教育                                                              84个学分                                   
Core courses 核心课程                                                        51个学分
IAC 102 Financial Accounting 财务会计                                                
IAC 203 Managerial Accounting 管理会计                                               
ICS 202 Introduction to Business Computing 商务计算基础                               
IEC 203 Principles of Economics 经济学原理                                            
IFI 212 Business Finance 商务财经                                                     
IMA 104 Quantitative Techniques for Decision Making定量技术决策                      
IMG 101 Introduction to Business 商务概论                                            
IMG 112 Principles of Management 管理学原理                                           
IMG 211 Entrepreneurship 创业精神                                                     
IMG 212 Production and Operation Management 生产和操作管理                            
IMG 311 International Business Management国际商务管理                                
IMK 212 Principle of Marketing 市场营销原则                                           
ILA 102 Business Law 商务法律                                                         
ILA 301 Taxation 税收、税务                                                           
IPM 213 Human Resources Management 人力资源管理                                       
IPM 323 Organizational Behavior 组织行为学                                            
IST 202 Business Statistics 商务统计                                                  
 
Major Requirements专业必修课                                                30个学分
IMK 321 Consumer Behavior 顾客行为分析                                               
IMK 322 Product and Brand Management 商品和品牌管理                                            
IMK 329 Marketing Channels 营销渠道                                                  
IMK 335 Promotion Management 折扣管理                                                
IMK 337 Service Marketing 服务营销                                                   
IMK 421 Marketing Research 营销研究                                                  
IMK 423 Seminar in Marketing 市场营销研讨会                                          
IMK 426 Marketing Management and Strategy 营销管理和策略                             
IMK 427 Pricing Strategy  定价策略                                                   
IMK 429 Digital Marketing 数字营销                                                   
 
Major Electives专业选修课                                                          12个学分
IMK 323 Sales Management 销售管理                                                    
IMK 330 Retailing Management 零售管理                                                
IMK 331 Strategic Marketing in Social Enterprise 社会企业战略营销                     
IMK 333 Export-Import Management 进出口管理                                          
IMK 336 Electronic Marketing 网络营销                                                
IMK 338 Integrated Marketing Communication 整合营销传播                              
IMK 339 Sustaining Business  Marketing 持续商业营销                                  
IMK 340 Customer Relationship Management 客户关系管理                                
IMK 422 Special Topics in Marketing 营销专题                                         
IMK 424 International Marketing 国际营销                                             
IMK 430 Cooperative Education  合作教育                                              
IMK 490 Independent Study 独立研究                                                   
ICO 301 Pre-Cooperative Education  合作教育准备                                      
 
Free Electives自由选修课                                           6个学分
     学生可以选择所有国际学院提供或经曼谷大学国际政策委员会批准的课程。
 

                                                                        *中文翻译仅作为参考
                                                                             BU China Office
 

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