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大众传媒专业

大众传媒专业介绍
      曼谷大学国际学院的大众传媒专业致力于培养学生在信息万变的传媒领域中脱颖而出,这就需要学生掌握大量的传媒技巧。课程注重理论与实际相结合,从小范围的沟通技巧到社会背景下的大众传媒都面面俱到。本专业为提高学生作为一个传媒工作者所应该具有的实际的写作和演讲能力,提供了很多实践机会,并通过广泛的综合课程来提高学生的素质。开设各种反映社会新潮流、最新传媒技术的培训课程都有助于学生潜力的开发。曼谷大学大众传媒专业备受学生青睐,所有的课程都由在大众传媒方面具有丰富经验的导师来教授。

职业规划
Media Planner 媒体策划
News Editor 新闻编辑
Account Executive 客户经理
Strategic Communication Planner 传媒策划
Event Coordinator 活动协调人员
Organizational Communication Consultant 传媒业顾问
Public Relations Practitioner 公共关系管理
Integrated Marketing Communication Officer 整合营销传播
Campaign Manager 竞选经理
Publicity Manager 宣传经理
Journalist 记者
 

 
学分的分配
通用教育                                                                          33个学分
专业教育                                                                          90个学分
专业基础课  30个学分
专业必修课  30个学分
专业选修课  30个学分
自由选修课                                                                         6个学分
                                                                                共129个学分
主要课程
通用教育                                                              33个学分
Humanities and Language人文及语言                                    14个学分
IEN 103 Critical Reading   批判性阅读                                                 
IEN 104 College Writing  大学写作                                                     
IEN 105 Communicative English   交际英语                                             
ILB 100 Study Skills   学习技巧                                                     
ILB 108 Critical and Creative Thinking 批判和创造性思维                              
ILB 113 Arts Appreciation 艺术审美                                                    
Mathematics and Science   数学与科学                                      9个学分
IIT 202 Introduction to Technology and Innovation科技与创新简介                                             
ISC 202 Man and Environment人与环境                                                  
IST 203 Statistics for Social Sciences社会科学统计                                  
Social Science 社会科学                                                             9个学分
ILB 101 General Psychology简单心理学                                                 
ILB 110 Intercultural Studies文化差异研究                                            
ILB 107 Ethics 伦理学                                                                
Physical Education and Recreation  课外活动                            1个学分
IPE 101 Rhythmic Activities 节奏训练                                                  
IPE 102 Ballroom Dance 交谊舞                                                         
IPE 103 Volleyball  排球                                                             
IPE 104 Basketball  篮球                                                              
IPE 105 Badminton   羽毛球                                                            
IPE 106 Table Tennis 乒乓球                                                           
IPE 107 Games Activities 游戏活动                                                     
IPE 108 Tennis  网球                                                                  
IPE 109 Golf 高尔夫球                                                                 
IPE 110 Thai Boxing 泰拳                                                              
IPE 111 Sepak Takraw and Takraw藤球                                                  
IPE 112 Thai Classical Dance 泰国古典舞蹈                                             
IPE 115 Camping and Outdoor Activities露营与户外活动                                 
IPE 116 Yoga 瑜伽                                                                     
 
专业教育                                     90个学分       

Core Course核心课程                               30学分
ICA 111 Introduction to Communication 沟通学导论                                      
ICA 120 Intercultural Communication跨文化交流                                        
ICA 121 Introduction to Mass Media 大众传媒概论                                       
ICA 211 Effective Public Speaking有效公众演讲                                        
ICA 215 Communication Planning and Management传播规划与管理                           
ICA 221 Communication and Persuasion 传播与说服                                       
ICA 235 Communication Theory 传播学理论                                               
ICA 314 Communication Research Methods 传播研究方法                                   
IBA 111 Introduction to Business and Entrepreneurship商业及创业概论                  
ICA 224 Principles of Marketing Communication 营销传播原理                            
 
Major Requirements专业必修课                                               30个学分
ICA 310 Visual Communication视觉传达                                                 
ICA 311 Writing for Communication Professions 职业传媒写作                            
ICA 312 Image and Reputation Management形象与声誉管理                                 
ICA 321 Media Planning and Buying 媒体策划和购买                                      
ICA 322 Message Analysis报文分析                                                     
ICA 326 Communication Laws,Ethics and Professionalism 传媒法律,职业道德                                          
ICA 411 Leadership Communication领导力沟通                                           
ICA 414 Communication and Conflict  传媒与冲突                                        
ICA 421 Communication and Campaigning 传媒和竞选活动                                  
ICA 429 Seminar in Communication 大众传媒研讨会                                       
 
Major Electives专业选修课                                                           30个学分
ICA 316 Media and Society 媒体与社会                                                  
ICA 319 Publicity Design宣传物料设计                                                 
ICA 329 Communication and Development 交流与发展                                      
ICA 333 Speaking in Mediated Contexts媒介环境演讲                                    
ICA 335 Event Planning and Management活动策划与管理                                  
ICA 337 Brand Communication品牌传播                                                  
ICA 338 Training and Development培训与发展                                          
ICA 339 Digital Media 数字媒体                                                        
ICA 413 Issues and Crisis Management 问题和危机管理                                   
ICA 423 Advanced Writing for Communication Professions高级职业传媒写作               
ICA 427 Special Topics Communication 大众传媒特别专题                                 
ICA 430 Cooperative Education合作教育                                                
ICA 445 Practicum in Communication传媒实习                                           
ICA 490 Independent Study 独立研究                                                    
ICO 301 Pre-Cooperative Education合作教育准备                                          
 
Free Electives自由选修课                                              6个学分
学生可以选择所有国际学院提供或经曼谷大学国际政策委员会批准的课程。
 

                                                                       *中文翻译仅作为参考
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