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曼谷大学大众传媒课程简介和职业规划
发布时间:2020-02-15 17:13:39   
泰国曼谷大学职业规划

Media Planner 媒体策划

News Editor 新闻编辑

Account Executive 客户经理

Strategic Communication Planner 传媒策划

Event Coordinator 活动协调人员

Organizational Communication Consultant 传媒业顾问

Public Relations Practitioner 公共关系管理

Integrated Marketing Communication Officer 整合营销传播

Campaign Manager 竞选经理

Publicity Manager 宣传经理

Journalist 记者

泰国曼谷大学传媒专业介绍

曼谷大学国际学院的大众传媒专业致力于培养学生在信息万变的传媒领域中脱颖而出,这就需要学生掌握大量的传媒技巧。课程注重理论与实际相结合,从小范围的沟通技巧到社会背景下的大众传媒都面面俱到。本专业为提高学生作为一个传媒工作者所应该具有的实际的写作和演讲能力,提供了很多实践机会,并通过广泛的综合课程来提高学生的素质。开设各种反映社会新潮流、最新传媒技术的培训课程都有助于学生潜力的开发。曼谷大学大众传媒专业备受学生青睐,所有的课程都由在大众传媒方面具有丰富经验的导师来教授。

 

学分的分配

通用教育                                                                          33个学分

专业教育                                                                          90个学分

专业基础课  30个学分

专业必修课  30个学分

专业选修课  30个学分

自由选修课                                                                         6个学分

                                                                                共129个学分

主要课程

通用教育(30个学分)

Humanities and Language人文及语言                                                  14个学分

IEN 103 Critical Reading   批判性阅读                                                 

IEN 104 College Writing  大学写作                                                     

IEN 105 Communicative English   交际英语                                             

ILB 100 Study Skills   学习技巧                                                      

ILB 108 Critical and Creative Thinking 批判和创造性思维                              

ILB 113 Arts Appreciation 艺术审美                                                    

Mathematics and Science   数学与科学                                                 9个学分

IIT 202 Introduction to Technology and Innovation科技与创新简介                                            

ISC 202 Man and Environment人与环境                                                  

IST 203 Statistics for Social Sciences社会科学统计                                   

Social Science 社会科学                                                             9个学分

ILB 101 General Psychology简单心理学                                                 

ILB 110 Intercultural Studies文化差异研究                                            

ILB 107 Ethics 伦理学                                                                 

Physical Education and Recreation  课外活动                                          1个学分

IPE 101 Rhythmic Activities 节奏训练                                                  

IPE 102 Ballroom Dance 交谊舞                                                         

IPE 103 Volleyball  排球                                                             

IPE 104 Basketball  篮球                                                              

IPE 105 Badminton   羽毛球                                                            

IPE 106 Table Tennis 乒乓球                                                           

IPE 107 Games Activities 游戏活动                                                    

IPE 108 Tennis  网球                                                                  

IPE 109 Golf 高尔夫球                                                                 

IPE 110 Thai Boxing 泰拳                                                             

IPE 111 Sepak Takraw and Takraw藤球                                                   

IPE 112 Thai Classical Dance 泰国古典舞蹈                                             

IPE 115 Camping and Outdoor Activities露营与户外活动                                 

IPE 116 Yoga 瑜伽                                                                     

专业教育(90个学分)     

核心课程                                                        30个学分

ICA 111 Introduction to Communication 沟通学导论                                      

ICA 120 Intercultural Communication跨文化交流                                        

ICA 121 Introduction to Mass Media 大众传媒概论                                       

ICA 211 Effective Public Speaking有效公众演讲                                        

ICA 215 Communication Planning and Management传播规划与管理                           

ICA 221 Communication and Persuasion 传播与说服                                       

ICA 235 Communication Theory 传播学理论                                                

ICA 314 Communication Research Methods 传播研究方法                                   

IBA 111 Introduction to Business and Entrepreneurship商业及创业概论                  

ICA 224 Principles of Marketing Communication 营销传播原理                            

专业必修课                                                        30个学分

ICA 310 Visual Communication视觉传达                                                 

ICA 311 Writing for Communication Professions 职业传媒写作                            

ICA 312 Image and Reputation Management形象与声誉管理                                

ICA 321 Media Planning and Buying 媒体策划和购买                                     

ICA 322 Message Analysis报文分析                                                     

ICA 326 Communication Laws,Ethics and Professionalism 传媒法律,职业道德                                        

ICA 411 Leadership Communication领导力沟通                                           

ICA 414 Communication and Conflict  传媒与冲突                                        

ICA 421 Communication and Campaigning 传媒和竞选活动                                  

ICA 429 Seminar in Communication 大众传媒研讨会                                       

专业选修课                                                           30个学分

ICA 316 Media and Society 媒体与社会                                                  

ICA 319 Publicity Design宣传物料设计                                                 

ICA 329 Communication and Development 交流与发展                                      

ICA 333 Speaking in Mediated Contexts媒介环境演讲                                    

ICA 335 Event Planning and Management活动策划与管理                                  

ICA 337 Brand Communication品牌传播                                                  

ICA 338 Training and Development培训与发展                                           

ICA 339 Digital Media 数字媒体                                                        

ICA 413 Issues and Crisis Management 问题和危机管理                                   

ICA 423 Advanced Writing for Communication Professions高级职业传媒写作               

ICA 427 Special Topics Communication 大众传媒特别专题                                 

ICA 430 Cooperative Education合作教育                                                

ICA 445 Practicum in Communication传媒实习                                           

ICA 490 Independent Study 独立研究                                                    

ICO 301 Pre-Cooperative Education合作教育准备                                           

自由选修课 (6个学分)

学生可以选择所有国际学院提供或经曼谷大学国际政策委员会批准的课程。

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